The Journey
The Spark
Started in a cramped 800 sq ft warehouse space with nothing but barbells, a dream, and way too much coffee. I'd been coaching athletes out of my garage for years, watching them hit PRs on cracked concrete floors. Friends kept asking when I'd open a real spot - so I did.
Growing Pains
Outgrew that first space faster than expected. Moved to a 3,000 sq ft facility and brought on two coaches who actually knew what they were doing. Started our first structured Olympic lifting program - those early morning sessions were brutal but magical.
Level Up
Pandemic hit everyone hard, but we adapted. Added nutrition consulting 'cause people finally realized you can't out-train a terrible diet. Our online coaching exploded - turned out athletes everywhere wanted programming that actually worked.
The Big Move
Finally landed our current spot on West Georgia. 8,500 sq ft of pure training heaven. State-of-the-art equipment, dedicated recovery area, and enough space to actually run proper HIIT classes without people crashing into each other.
Today & Tomorrow
We've got 12 coaches now, serve over 400 athletes, and honestly? We're just getting started. Every day someone walks through our doors ready to push limits, and that's what keeps us going.
The Team
Marcus Chen
Head Coach & Founder
Been coaching for 15 years. Still can't do a handstand.
Sarah Kowalski
Olympic Lifting Specialist
Former national competitor. Makes snatches look easy.
Dr. James Patel
Performance Nutritionist
Believes carbs aren't the enemy. We love him for it.
Ava Thompson
HIIT & Conditioning Lead
Will make you question your life choices. Worth it.
The Whole Crew
12 coaches, countless certifications, one mission - helping you get stronger, faster, and better than yesterday.
What People Say
Emma's Transformation Story
Lost 45lbs, gained a new life
David's Competition Prep
From beginner to provincial medalist
Recovery & Comeback
Back stronger after injury
Community Stories
Why we train together