Privacy Policy

Last Updated: October 30, 2025

We take your privacy seriously. Here's the straight talk about how we handle your info.
Quick Overview

Look, we get it - nobody really enjoys reading privacy policies. But this one matters because we're dealing with your personal health info, payment details, and training data. We've tried to keep the legal jargon to a minimum and explain things like real people. Bottom line: we collect what we need to run the gym and help you reach your goals, we don't sell your data to random companies, and you've got rights over your information.

What We Collect

When you sign up, we'll grab the basics: your name, email, phone number, and address. Pretty standard stuff. We need this to contact you about classes, send you your training schedule, and honestly just know who's walking through the door. If you're doing personal training with us, we'll also keep track of your fitness goals and any injuries or health conditions we should know about - can't program Olympic lifts if we don't know you've got a dodgy shoulder, right?

We collect payment card details and billing info for memberships and services. Here's the thing though - we don't actually store your full credit card numbers on our servers. That stuff goes through our payment processor who's got way better security than we could ever build. We keep transaction records for accounting purposes (the taxman wants receipts, y'know), but the sensitive payment data isn't sitting in our database.

This is where it gets specific to what we do. We track your workout performance, body composition measurements, athletic assessments, and nutrition info if you're working with our coaches. This helps us see if you're progressing and adjust your programming. Some folks love seeing their squat numbers go up over time - that's what this data's for. We also keep medical clearance forms and injury histories because safety comes first, always.

Like pretty much every website these days, we collect cookies, IP addresses, browser info, and which pages you visit. We use this to make the site work better and figure out what people are actually looking at. If everyone's constantly checking the HIIT schedule page, that tells us something. We're not building detailed profiles to sell to advertisers or anything creepy like that.

How We Use It

The main reason we collect your info is to actually run the gym and deliver what you're paying for. That means managing your membership, scheduling training sessions, tracking your progress, and communicating about classes. When your coach pulls up your workout history to plan next week's programming, that's your data in action. When we send you a reminder that your membership's about to renew, same deal.

We look at data in aggregate (meaning no individual names attached) to improve our programs, understand what's working, and develop new services. If we notice that people doing our Olympic lifting program are seeing better results when they add an extra mobility session, that's valuable info for everyone. We might also analyze attendance patterns to figure out optimal class schedules.

We'll use your contact info to send important updates, promotional offers, and newsletters. We're not gonna spam you daily with sales pitches - that's annoying and counterproductive. You'll get stuff about schedule changes, new programs launching, special events, or helpful training tips. Don't want the promotional stuff? You can opt out of marketing emails anytime while still getting the essential account notifications.

Data Protection

We take security seriously because we're handling sensitive health and payment info. All data transmission happens over encrypted connections (that's the HTTPS thing in your browser). Our servers are protected with firewalls and regular security updates. Staff only get access to the data they actually need - the front desk doesn't need to see your nutrition logs, and your coach doesn't need your credit card info. We also keep audit logs so we know who's accessing what and when.

Your data lives on secure servers located in Canada, which means it's subject to Canadian privacy laws (PIPEDA, to be specific). We keep backups in case something goes wrong, but those are encrypted too. We don't store data in random cloud services or on unprotected personal devices. Physical records like waiver forms are kept in locked cabinets - old school, but it works.

If something goes wrong and there's a data breach that could harm you, we'll notify you within 72 hours along with the relevant authorities. We'll tell you what happened, what data was affected, and what we're doing about it. Hopefully we'll never need to send that email, but you deserve to know if your info's been compromised so you can take action.

Who We Share With

We work with third-party companies to help run things - payment processors, email service providers, scheduling software, and cloud hosting. These folks need access to some of your data to do their jobs, but they're bound by contracts that say they can't use it for anything else. We're not just handing your info to anyone who asks; we vet these providers and make sure they've got proper security in place.

Sometimes we're legally obligated to share information. If there's a court order, subpoena, or law enforcement request with proper documentation, we'll comply with what the law requires. We might also need to share info to protect someone's safety - like if we genuinely believe there's a risk of serious harm. We'll push back on overly broad requests and only share what's actually necessary.

Let's be crystal clear: we do not sell, rent, or trade your personal information to marketers, data brokers, or anyone else. Your workout data isn't being packaged up and sold to supplement companies. Your email isn't going on some list for spam artists. That's not our business model and frankly it would be a violation of trust. We're a gym, not a data mining operation.

Your Rights

You've got the right to request a copy of all the personal data we hold about you. Want to see your complete workout history, membership details, and any notes your coach has made? Just ask. We'll provide it in a readable format within 30 days. You can also request that we transfer your data to another service provider if you're switching gyms - though we'd hate to see you go!

If any of your info is wrong or outdated, you can ask us to correct it. Got a new phone number? Email changed? Health condition resolved? Let us know and we'll update our records. You can do some of this yourself through your member portal, or reach out to the front desk for help. Keeping this stuff accurate matters for both of us.

You can request that we delete your personal information, and in most cases we'll do it. There are some exceptions though - we need to keep certain financial records for tax purposes (usually 7 years), and we might need to retain some info if there's an ongoing legal matter. But your workout logs, health assessments, and marketing profile? Those can go if you want them gone.

You can object to certain types of data processing, especially marketing stuff. Don't want promotional emails? Unsubscribe button's right there. Don't want us using your data for program improvement analytics? We can flag your account. You can also ask us to temporarily restrict processing while we sort out a dispute about accuracy or lawfulness of the data use.

Retention

We don't keep your data forever. Here's roughly how long we hold onto different types of information:

  • Active membership data - kept while you're a member plus 1 year after cancellation
  • Financial records - 7 years for tax and accounting purposes (legally required in Canada)
  • Workout and training logs - 2 years after membership ends, then deleted
  • Medical/health info - 7 years per healthcare record retention requirements
  • Marketing communications - until you unsubscribe, then removed within 30 days
  • Security footage - 30 days then automatically overwritten

Cookies & Tracking

Yeah, we use cookies. Not the protein kind, unfortunately. These are small files that help our website work properly and remember your preferences. Here's what we're using:

Essential Cookies

Keep you logged in, remember items in your cart, maintain your session. These are necessary for the site to function - we can't really turn them off.

Analytics Cookies

Help us understand how people use the site - which pages get visited, where people click, how long they stay. We use this to make improvements.

Preference Cookies

Remember your settings like language preference, location, or how you like to view the schedule. Makes things more convenient for you.

You can control cookies through your browser settings, but some features might not work right if you block everything.

Minors & Youth Athletes

We work with youth athletes (under 18), but we're careful about their privacy. We require parental consent before collecting any personal information from anyone under 18. Parents or guardians have full access to their child's account and data. They can request deletion, corrections, or access to records at any time. We don't market directly to minors - all communications go through the parent/guardian email on file. If we discover we've accidentally collected data from a minor without proper consent, we'll